Hi! I'm Emely Cortez Figueroa

I am an illustrator, designer and social media marketer based in San Francisco.

Growing up in the Mission District in San Francisco, I have been surrounded by murals and graffiti since a young age, which has inspired me to pursue a creative career. Hoping to break barriers as a first-generation college student, I am following my passion of art mixed with the analytic beauty of marketing makes me a well-rounded marketer.

Experience

• Creating social media posts, email banners, and posters, through Adobe Photoshop, Illustrator, and InDesign to enhance branding efforts.
• Assisting during media day for student-athletes to ensure photographs are captured for promotional posters and assets.
• Assisting the Assistant Athletics Director for Marketing, Sales & Fan Engagement, to enhance the branding strength of USF Dons Athletics.
• Attend weekly meetings to brainstorm ways to increase turnout and sponsors at USF sporting events.

• Growing the engagement rate by 14% and follower count by 31% for the USF SOM Honors Program on Instagram and LinkedIn.
• Hosting bi-weekly marketing meetings to ensure the team is meeting our marketing goals, as well as plan ahead for the following month’s action plan.
• Compiling information and creating a monthly newsletter using Canva and MailChimp.
• Tracking and analyzing specific KPIs, such as reach, engagement, and impressions, for Instagram and LinkedIn posts through an Excel and Meta Business Suite.

• Grew the engagement rate by 24% and impressions by 64.88% on the @usfcareer Instagram page.
• Created a new marketing strategy focusing on 4 pillars to drive engagement, reach, and relatability to USF students.
• Managed a content calendar through Google Calendar to ensure a consistent publishing schedule.
• Collaborated with CSC Marketing Team to ensure needs were being met, and assisted with greater event set up for CSC-hosted events.

Education

University of San Francisco